Why video production are important in Dubai

Why are Corporate Videos vital for your Communication?

E-commerce is a highly competitive environment where everyone in Corporate world looks for an edge and little makes a lot of difference. Every Corporate business is seeking top slot of customer attention to sell products and services. Webmasters are always on call for every trick in the book to meet this end. No aspect is being overlooked and no stone left unturned. It is all about communicating with the potential clients. The better you communicate, better are your prospects of getting sold. This is the sole philosophy of internet marketing, getting heard and getting seen.

If you are in Corporate business world, nothing can build your rapport, fetch you traffic and get you sales like a good Corporate Video. It is understandable that a motion picture attracts more attention than an intriguing comic book or novel based on the same story line.

Here are some good reasons for that:

  • Seeing is Believing. There is no denying the fact that great graphics, catchy pictures and effective words are a collective recipe for a great business webpage. But No matter how hard you try, some people will never feel like they know the “real” you until they see you on video. This isn’t strange at all since your words may show off your business personality but text content is strictly single dimensional media. Corporate videos are three-dimensional presentations. Not only the target audience hears you, they can read the written content but most importantly, they SEE your business body language.

They see what you want to communicate about your Corporate personality and brand image.

  • It’s trending hot. Corporate Videos are trending hot. There is a lot of compelling evidence suggesting that Corporate Video marketing is a major success story in advertising and marketing campaigns. Here are some very interesting statistics to support the point:
  • The value of one minute of video is estimated to be 8 Million Words (the

equivalent of 3,600 typical web pages).

  • 45 % of Internet users view at least one video online over the course of a month.
  • 100 Million Internet users watch online video each day. And a whole of them are looking to buy a service or product.
  • 90% find videos helpful in making shopping and buying decisions.
  • 75% of executives watch work-related videos on business websites at least once a week.
  • 80%of Internet users recall watching a video ad on a website they visited in the past 30 days. 46% took some action after viewing the ad.
  • 64% website visitors buy a product on an online retail site after watching a video.
  • 59% percentage of senior executives watches a video than read text.
  • Click-through rate by 96%. By including a video in an introductory email increases the click rate by 96% (you forgot the end of the sentence)
  • There are 75% lesser opt outs by including video in an introductory email.Sources :
  • http://boldcontentvideo.com/2014/10/27/top-2014-video-marketing-statistics-that-every-marketer-needs-to-know/
  • http://www.videobrewery.com/blog/18-video-marketing-statistics
  • http://www.44-16.com/corporate-video-10-amazing-stats/

Visual content is unique, interesting and of high-quality. It arouses strong feelings within its audience and makes them connect with the product or service.

  • It’s all about Trust. Online videos carry great advantage of human touch and attaches a personality to brands. Real people appearing in videos gain the trust of users and trust makes all the difference in high competition environments.
  • They arouse Curiosity. Dicing content into shorter videos is a sure way to ignite curiosity in potential audience. This is the most effective video marketing tactic get conversions to become subscriptions. Ending up your videos with a call-to-action link is a great communication tool.
  • It’s a great way to gain confidence. It is usual for a potential client to look for customer testimonials. Having a Video Testimonial can help them identify with the other person and eradicate any apprehension they may have.
  • They are amusing. You may already be conversant with the fact that most of the viral content on the social media and web are videos. Videos are interesting to watch and most of them are extremely creative such as fun and Animation Videos. Looking for a conceptually creative and interesting video may not be easy and needs an expert to handle. But if you can manage to hire a Corporate films making company like Kore Productions to make Promotional Videos, it will set you apart from your competitors.
  • Its Short and Crisp. Today the consumer has far less to see anything which is long and uninteresting. Product Videos are seeing an increase in popularity, while the length of each TV commercial continues to decrease. People are watching videos on a tablet or mobile phone on the go. However this is valid for locations where Internet access is strong enough for pleasurable android viewing of such digital content.
  • Video sharing on android device is on the RiseWith the advent of advanced and fast Internet services on cellular networks, the average time spent watching videos has tripled on tablets and doubled on mobile phones. 50 billions messages were sent on mobile Internet and more than 80% were in video format.
  • Explainer Videos are a great way of storytelling. Explainer Videos that use real people or animation for storytelling are exponentially increasing in recent years. Such types of Branded Content Videos are perfect for promoting products and services. They are short, interesting and convey marketing message in a simple yet unique way.
  • Common Customer loves them. They are some of the most popular and followed modes of marketing. Some of the most popular video formats that generate user engagement or increase brand visibility are:
  • Video testimonials
  • Product demos
  • Product videos
  • About us videos
  • Company presentation videos
  • Instructional videos
  • Financial videos
  • Video tutorials
  • Training videos
  • Interviews
  • Financial videos
  • Animated videos
  • Promotional videos
  • Creative videos with elements of humor
  • TV commercials
  • Celebrities endorsing the brand

It is most pertinent to remember that communicating with the potential customer is the most critical step in conversion. How effectively your business can do that would make the difference in a high competition environment. Having gone through all the relevant facts, it is completely understandable and smart to hire a great Corporate Video making company like Kore Productions. Your business must benefit from the ever-rising trend.