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Technology is advancing day by day and one surely needs to change with the changing times because otherwise you might be left all alone in this fast-paced world where no one would stop to pull you with them. With online shopping emerging as an important business strategy, you needed to have a website that has an appropriate layout, navigational tools, creative content, responsiveness and faster speed. All these tactics would help increase traffic to your website and ultimately lead to greater sales and greater profits. However, while other things can be designed using software or services of a professional web developer who might also be responsible for increasing the rank of your website on search engine results through SEO, on the other hand, content is natural and produced by yourself. If the content of a website is creative, it automatically attracts and retains greater traffic and shares. Gone are the days when your content consisted of text as more creative techniques have come into action. If you are baffled as to how a video can help your business then here are few reasons to help you:

  1. People don’t have time to read.

Nowadays, the most potential buyers you find online are those who don’t have time to go out in the markets and look for a product they want so they prefer surfing the internet for that purpose. As they are really busy people who love to multitask and never find time to read a lengthy web content, so they might switch to websites that provide shorter and more precise content. A very convenient manner to reach out to them more often is through videos as they can even watch a video while getting ready, travelling or preparing food.

  1. People believe they see the real you by judging your body language.

Writing does expose a reasonable amount of your traits, but people would never believe it’s the real you, while, on the other hand, when you post a video of yourself the people, who watch it, will see what kind of person you actually are. They can see your smiles, your frowns and even the movement of your eyebrows, so they find it easier to trust you and your product. Thus, it is actually your body language that matters to them the most which ensure that you are a reliable person and not a scam.

  1. A video with mistakes can earn positive comments while writing can’t.

Mistakes are part of one’s professional life so you are likely to make errors in both writing as well as in your videos. When you make a mistake in a video people feel they can connect to you in a better way because you are a human like them, but mistakes in writing earn really bad comments.

  1. Videos help earn greater SEO and traffic.

SEO specialists architect the content of your website to increase its traffic, but if the content includes a good video then their job become much easier as it automatically draws greater audience to your site. It also helps in spreading greater social media awareness.

Thus, now you definitely know that having a video for your business is going to help you retain customers and maintain brand recognition and loyalty.